People Who Know AI Are Already...

  • Landing higher-paying roles by mastering AI tools that make them indispensable

  • Getting promoted faster by driving more efficient workflows, increasing productivity, and delivering results quicker

  • Thinking in workflows, not tasks—building an “AI-first” mindset that allows them to scale their impact

  • Freeing up 10+ hours a week by automating time-consuming tasks like research, writing, and reporting, giving them more time for strategic work

  • Becoming internal go-to experts by leading AI initiatives that drive innovation, improving team efficiency, and delivering better outcomes

The future belongs to those who know how to work with AI. Become one of them.

Achieve More With AI

AI-fy Your SELF, TEAM, & INDUSTRY

AI is “no longer a nice-to-have; it’s a boardroom mandate.”

  • Go Beyond Chatbots & Implement AI Tools in Your Workflow

    Learn how to leverage top LLMs like ChatGPT, Gemini, Claude, and Perplexity to automate YOUR tasks and master prompting, context building, and reasoning techniques to get high-quality outputs every time.

  • Kickstart Custom AI Projects Without Technical Know-How

    Master no-code tools like NotebookLM, Deep Research, CustomGPTs, Agents, and Artifacts that will help you automate repetitive tasks, create personalized customer experiences, and optimize your team's productivity.

  • Build an AI-first Mindset

    Gain actionable insights from case studies showing real-world AI implementations that have saved millions—understand how to replicate this success in your own context. Learn how to develop strategic AI initiatives, focusing on implementation and governance.

Who Is This Course For?

This course is built for the doers, the thinkers, the leaders:

This course is specifically designed for non-technical professionals who want to harness the power of AI in their industries without getting overwhelmed by the technical details. This course is perfect for:

  • Managers & Team Leads who want to guide smart AI adoption

  • Professionals ready to shift from busywork to breakthrough ideas

  • Consultants & Strategists advising clients in the AI era

  • Entrepreneurs & Business Owners  wanting to scale with fewer roadblocks

  • Ambitious learners who want practical mastery—not theory

Industry Leaders on the Course

“This is the most comprehensive textbook to date on building LLM applications, and helps learners understand everything from fundamentals to the simple-to-advanced building blocks of constructing LLM applications. The application topics include prompting, RAG, agents, fine-tuning, and deployment - all essential topics in an AI Engineer's toolkit.”

Jerry Liu, Co-founder and CEO of LlamaIndex

“A truly wonderful resource that develops understanding of LLMs from the ground up, from theory to code and modern frameworks. Grounds your knowledge in research trends and frameworks that develop your intuition around what's coming. Highly recommend.”

Pete Huang, Co-founder of The Neuron

“An incredible survey of all the real-world problems one encounters when trying to productionize an LLM, as well as multiple solutions to each roadblock. Highly recommend this!”

Nick Singh, Founder of DataLemur.com & Author of Ace the Data Science Interview

“A comprehensive and well-rounded resource that covers all the fundamentals of LLMs with a well-struck balance between theory and code[…]”

Tina Huang, Founder of Lonely Octopus, YouTuber, Ex-Meta

“It covers the foundational aspects of LLMs as well as advanced use-cases like finetuning LLMs, Retrieval Augmented Generation and Agents. This will be valuable to anyone looking to dive into the field quickly and efficiently.”

Jeremy Pinto, Senior Applied Research Scientist at Mila

Course curriculum

    1. Coming soon!

    1. Introduction

    2. Course Admin and Syllabus

    3. AI for Business Professionals: Top Tips Cheat Sheet

    1. A Brief Introduction to AI and Large Language Models (LLMs)

    2. Alien Intelligence Leads to Unintuitive Mistakes

    3. Introduction to ChatGPT, Claude and Gemini

    4. Prompting 101

    5. Security and Privacy Risks When Using LLMs in Business

    6. Providing "Context" to LLMs for Better Results [Plus RAG Chatbots]

    1. Impact of Large Language Models on Different Job Categories

    2. AI as a Personal Tutor: Getting up to Speed on Any New Topic

    3. AI Apps and AI Audio: Using NotebookLM to Learn on the Go

    4. Using LLMs for Research (or Gathering “Context”) via Perplexity

    5. Using LLMs for Writing

    6. AI for Summarization, Parsing, and Data Extraction

    7. 5 Quick Case Studies: Iterative AI Collaboration in Professional Writing

    8. Professional Writing AI Application Quiz

    9. Multimodal AI: Understanding and Extracting Insights from Images

    10. Generative AI Image Understanding and Generation

    11. Choosing your LLM; Introducing Key Comparison Metrics, Benchmarks and Leaderboards.

    12. Introducing AI “Reasoning Models”; OpenAI’s o1, o3, Deepseek r1, Flash 2.0 Thinking

    13. An Overview of Leading LLMs; Model Families, Classes and Comp Sheet

    14. Using Reasoning Models as a Brainstorming Partner

    15. AI as a Brainstorming Partner - 3 Quick Case Studies

    16. Brainstorming with Reasoning LLMs: 20 Quiz Scenarios

    17. LLMs for Data Analysis; Using OpenAI Code Interpreter

    18. LLMs for Data Visualization; Using Claude Artifacts for Infographics

    19. Introducing AI Agents; OpenAI’s 3rd Level of intelligence

    20. AI as a Research Agent; OpenAI, Gemini and Perplexity Deep Research

    21. Case Study: Pulling together our LLM Uses; Organising a Major Conference End to End

    22. Making Prompts Robust and Scaling Re-Use; Evaluation and Iteration; Custom GPTs

    23. No-Code Platforms for Building Custom AI Agents for Professional Workflows

    24. Hands on Custom Agent Examples; Integrail, CrewAI and Copilot Studio

    1. AI in Sales Workflows

    2. Project: Developing a Three-Stage Sales Email Sequence for a Software Demo

    3. Project: Navigating a B2B Sales Cycle with AI Assistance

    4. AI in Sales - 5 Case Study Concepts

    5. Sales Workflow AI Application Quiz

    6. AI in Marketing Workflows

    7. AI in Customer Engagement Workflows

    8. Project: Crafting a Product Launch Narrative with an LLM

    9. Marketing Workflow Case Study: Launching the "TerraBrew" Eco-Friendly Coffee Subscription

    10. AI in Marketing - 6 Case Study Concepts

    11. Marketing Quiz Case Studies

    12. AI in Finance Research and Analysis

    13. Real World Example: Rapid Response to Germany's Fiscal Stimulus News

    14. Case Study: Developing an Investment Thesis with AI Augmentation

    15. AI in Finance - Case Study Concepts

    16. Finance Research & Trading AI Use Case Quizzes

    17. Using LLMs in Human Resources and Recruitment Workflows

    18. Case Study: Implementing a Data-Driven Employee Wellness Program using AI

    19. AI in HR - Case Study Concepts

    20. AI in HR - Quiz Case Studies

    21. Using LLMs in Product Management and Innovation Workflows

    22. Using LLMs Across the Product Management Lifecycle: Developing an AI Feature

    23. AI in Product Management and Innovation - 4 Case Study Concepts

    24. AI in Product Management and Innovation - Quiz Case Studies

    25. AI in software development

    26. A Guide to AI Coding Methods and Tools: “Vibe Coding”, Copilot, and Cursor

    27. Example Vibe Coding Scenario: Website Uptime Checker

    28. Using LLMs in Finance and Accounting Workflows

    29. Project: Streamlining Quarterly Business Review (QBR) Preparation with AI

    30. AI in Accounting and Finance - 5 Case Study Concepts

    31. AI in Accounting and Finance - Quiz Case Studies

    32. Using LLMs in Customer Service and Support Workflows

    33. AI in Customer Service and Support - Case Study Concepts

    34. Multi-Step Workflow Case Study: Resolving Complex SaaS Technical Issues with AI Assistance

    35. Customer Service and Support - Quiz Case Studies

    36. How LLMs Can Be Used to Aid Workflows in Professional Consulting Roles

    37. Multi-Step Workflow Case Study: Professional Consulting

    38. AI in Professional Consulting - Case Study Concepts

    39. AI in Professional Consulting - Quiz Case Studies

    40. How LLMs Can Support Management and Leadership Workflows

    41. Enhancing Team Efficiency with AI Tools

    42. Management Multi-Step Workflow Case Study

    43. AI in Management and Leadership - Case Study Concepts

    44. AI in Management and Leadership - Quiz Case Studies

    1. A Manager’s Guide to Strategic AI Adoption

    2. Exploring the Current Generative AI Landscape

    3. Enterprise Adoption of Generative AI

    4. Should You Build Your Own Internal AI? A Guide to Custom vs. Off-the-Shelf Solutions

    5. Should you Build AI Products for Customers?

    6. Defining your Own AI Tool by Industry, Niche, Primary Function and Target Users

    7. Customizing LLMs for Business Needs: Prompting, RAG, Tools, and Fine-Tuning

    8. Key ways to Interact with LLMs

    9. Ethical and Responsible AI Use

    10. Ensuring Industry Expertise is Brought into LLM Development

    11. Top Tips for Managing Custom LLM Development

    12. Enhancing Summarization and Extraction with Custom LLM Pipelines

    13. AI Adoption; Business Surveys

    14. AI Enterprise Customer Case Studies

About this course

  • $299.00
  • 94 lessons

Risk-Free Learning: 30-Day Money-Back Guarantee

This course is built for business professionals new to AI. If it turns out not to be what you were looking for, we offer a 30-day full refund—no pressure, no hoops to jump through.
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What You’ll Learn (And Actually Use)

It’s not just what AI can do. It’s what you can do with it.

  • Work with ChatGPT, Claude, Gemini, NotebookLM, and Perplexity—know which to use, when

  • Use AI as your personal tutor, research assistant, brainstorming partner, and design intern

  • Master prompting, context, and reasoning to get consistently great outputs

  • Use specialized tools for audio, visuals, analysis, and creating personalized workflows

  • Analyze data and build visuals—no code needed

  • Explore role-specific applications in Sales, HR, Finance, Marketing, and Leadership

  • Learn how to create AI workflows and agents that save time and scale results

  • Make smart decisions around tools, privacy, governance, and team adoption

Course Prerequisites

No Technical Background Required, Just a Desire to Lead in AI This course is for professionals who want to drive AI transformation in their industries. You don’t need a coding background—just the commitment to learn and apply AI tools that can revolutionize your business or career.

Work smarter. Think faster. Lead the shift.

Master AI—not someday. Right now.

I’m Ready to Work Smarter

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FAQ

  • Is this course paid?

    Yes

  • Will I get a certificate upon completion?

    Yes, you will receive a Towards AI certificate upon completion.

  • Can I get a discount?

    Yes, there are three ways to receive a discount on our courses. If you're a student, we offer a 50% discount on all courses. Additionally, if you've previously purchased our book or another course, you're eligible for a discount. We also provide a bundle discount for groups of two or more people. For further details or to claim your discount, please email Louis-François at [email protected] for a follow-up.

  • How long does this course take to complete?

    This is a self-paced course, but the average course completion time is 20 hours.

  • Do I need any technical background for this course?

    No, this course is designed for non-technical professionals. We focus on practical, no-code applications that allow you to implement AI solutions immediately.

  • What real-world skills will I gain from this course?

    You’ll learn how to implement AI tools like ChatGPT, customize AI solutions for your company, and lead AI-driven projects that improve efficiency and boost profits.

  • Do you have a referral or affiliate program?

    For every referral you provide, you’ll gain access to our exclusive eBook. If you refer three or more people, we’ll send you a physical copy of our book as a thank you! Additionally, we have an affiliate program for individuals with an audience. By joining, you can earn commissions for every successful referral made through your unique affiliate link. Please email Louis-François at [email protected] with proof of referral.

  • Can I take this course within my company?

Course Overview

  • AI Simplified with Hands-On Practice

    Cut through the buzz and understand what AI can actually do for your business, avoiding the common pitfalls of over-promising technologies. Learn AI and Machine Learning in a no-code environment, gaining a clear understanding of how AI and Large Language Models (LLMs) function.

  • Industry-Specific AI Strategies

    Explore real-world applications and case studies to understand how AI is reshaping your industry. Walk away with a toolkit of real-world AI use cases specific to your industry. You will know how to apply AI to boost efficiency, reduce costs, and drive innovation in your sector.

  • Customized AI Solutions for Your Business

    Understand when and how to tailor AI solutions specifically for your team’s needs, making you a valuable resource in spearheading AI-driven projects. Learn how to use powerful AI tools like ChatGPT to automate tasks, improve customer interactions, and streamline workflows—all without writing a single line of code.

What This Course Can Do for You

  • Boost Efficiency

    Learn how companies like Klarna have saved millions using AI and how you can implement similar strategies. You will also work with tools like ChatGPT to streamline processes and improve efficiency.

  • Enhance Team Capabilities

    Train your team to effectively utilize AI tools that can handle complex workflows, saving time and increasing productivity. You will automate tasks and streamline workflows.

  • Spot Opportunities

    Identify where AI fits into your sector, whether it’s enhancing funnels, optimizing operations, or transforming product development. You will apply AI to reduce costs and drive innovation in your sector.