Our "AI First" Alumni Are Already...

  • Combining their own expertise with AI to deliver both higher quality and a higher quantity of work relative to colleagues

  • Building an “AI-first” mindset that allows them to find where AI tools add the most value to everyday workflows

  • Getting promoted faster by driving more efficient workflows, increasing productivity, and delivering results quicker

What Our Students Say

5 star rating

Great Course

Rinat Din

This course gives a lot of useful info plus it shows how to use LLMs for work in diffrent fields marketing, sales, managment and etc.

This course gives a lot of useful info plus it shows how to use LLMs for work in diffrent fields marketing, sales, managment and etc.

Read Less
5 star rating

AI for Business Professionals

Julián Gómez

Read Less

Drive the AI-First Mindset in your TEAM, COMPANY & INDUSTRY

AI is “no longer a nice-to-have; it’s a boardroom mandate.”

  • Go Beyond Basic Prompting and Chatbots & Use AI Tools for Real Work

    Learn how to leverage top LLMs like ChatGPT, Gemini, Claude, and Perplexity to automate YOUR tasks and master prompting, context building, and reasoning techniques to get high-quality outputs every time.

  • Kickstart Custom AI Projects Without Technical Know-How

    Master no-code tools like NotebookLM, Deep Research, CustomGPTs, Agents, and Artifacts that will help you automate repetitive tasks, create personalized customer experiences, and optimize your team's productivity.

  • Build an AI-first Mindset

    Gain actionable insights from case studies showing real-world AI implementations that have saved millions—understand how to replicate this success in your own context. Learn how to develop strategic AI initiatives, focusing on implementation and governance.

Secure Your Spot for the October Cohort!

Seats still open! Don't Wait! Sign up and start learning right away at your own pace.

Buy Now and Reserve Your Seat
  • 00 Days
  • 00 Hours
  • 00 Minutes
  • 00 Seconds

Who Is This Course For?

This course is designed for anyone who wants to harness the power of AI in their industries.

This course is perfect for:

  • Any Professional ready to kickstart their AI usage at work and to become an AI Power User. Role Specific Modules Include; Sales, Marketing, Investment Research and Banking, HR & Recruitment, Product Management & Product Innovation, Software Development, Customer Service & Support, Professional Consulting, Manager and Leadership Positions

  • Managers, Team Leaders and Executives who want to guide smart AI adoption. We teach valuable AI use cases in your roles as well as a dedicated module to guide strategic AI adoption and help you lead AI-First initiatives internally.  

  • Consultants & Strategists advising clients in the AI era

  • Entrepreneurs & Business Owners  wanting to scale with fewer roadblocks

  • Ambitious learners who want practical mastery—not theory

Industry Leaders on Our Courses

“This is the most comprehensive textbook to date on building LLM applications, and helps learners understand everything from fundamentals to the simple-to-advanced building blocks of constructing LLM applications. The application topics include prompting, RAG, agents, fine-tuning, and deployment - all essential topics in an AI Engineer's toolkit.”

Jerry Liu, Co-founder and CEO of LlamaIndex

“A truly wonderful resource that develops understanding of LLMs from the ground up, from theory to code and modern frameworks. Grounds your knowledge in research trends and frameworks that develop your intuition around what's coming. Highly recommend.”

Pete Huang, Co-founder of The Neuron

“An incredible survey of all the real-world problems one encounters when trying to productionize an LLM, as well as multiple solutions to each roadblock. Highly recommend this!”

Nick Singh, Founder of DataLemur.com & Author of Ace the Data Science Interview

“A comprehensive and well-rounded resource that covers all the fundamentals of LLMs with a well-struck balance between theory and code[…]”

Tina Huang, Founder of Lonely Octopus, YouTuber, Ex-Meta

“It covers the foundational aspects of LLMs as well as advanced use-cases like finetuning LLMs, Retrieval Augmented Generation and Agents. This will be valuable to anyone looking to dive into the field quickly and efficiently.”

Jeremy Pinto, Senior Applied Research Scientist at Mila

Course curriculum

    1. Introduction

      FREE PREVIEW

    2. Course Admin and Syllabus

      FREE PREVIEW

    3. AI for Business Professionals: Top Tips Cheat Sheet

      FREE PREVIEW

    1. Introduction to Module 1

      FREE PREVIEW

    2. Prompting 101

      FREE PREVIEW

    3. A Brief Introduction to AI and Large Language Models (LLMs)

    4. Alien Intelligence Leads to Unintuitive Mistakes

    5. Introduction to ChatGPT, Claude and Gemini

    6. Security and Privacy Risks When Using LLMs in Business

    7. Providing "Context" to LLMs for Better Results [Plus RAG Chatbots]

    1. Introduction to Module 2

    2. Impact of Large Language Models on Different Job Categories

    3. AI as a Personal Tutor: Getting up to Speed on Any New Topic

    4. AI Apps and AI Audio: Using NotebookLM to Learn on the Go

    5. Using LLMs for Research (or Gathering “Context”) via Perplexity

    6. Using LLMs for Writing

    7. AI for Summarization, Parsing, and Data Extraction

    8. 5 Quick Case Studies: Iterative AI Collaboration in Professional Writing

    9. Professional Writing AI Application Quiz

    10. Multimodal AI: Understanding and Extracting Insights from Images

    11. Generative AI Image and Graphic Creation

    12. Choosing your LLM; Introducing Key Comparison Metrics, Benchmarks and Leaderboards.

    13. Introducing AI “Reasoning Models”; OpenAI’s o1, o3, Deepseek r1, Flash 2.0 Thinking

    14. Using Reasoning Models as a Brainstorming Partner

    15. AI as a Brainstorming Partner - 3 Quick Case Studies

    16. Brainstorming with Reasoning LLMs: 20 Quiz Scenarios

    17. LLMs for Data Analysis; Using OpenAI Code Interpreter

    18. LLMs for Data Visualization; Using Claude Artifacts for Infographics

    19. Introducing AI Agents; OpenAI’s 3rd Level of intelligence

    20. AI as a Research Agent; OpenAI, Gemini and Perplexity Deep Research

    21. Case Study: Pulling together our LLM Uses; Organising a Major Conference End to End

    22. Making Prompts Robust and Scaling Re-Use; Evaluation and Iteration; Custom GPTs

    23. Effective Checking, Fact Verification, and Source Scrutiny

    1. Introduction to Module 3

    2. An Overview of leading LLMs; Model Families, Classes and Comp sheet

    3. No-Code Platforms for Building Custom AI Agents for Professional Workflows

    4. Hands-on Custom Agent Examples: Integrail, CrewAI, and Copilot Studio

    5. Staying ahead of AI Developments

    6. Closing of Core Course; Introduction to Role Specific Modules

    1. AI in Sales Workflows

    2. Project: Developing a Three-Stage Sales Email Sequence for a Software Demo

    3. Project: Navigating a B2B Sales Cycle with AI Assistance

    4. AI in Sales - 5 Case Study Concepts

    5. Sales Workflow AI Application Quiz

    1. AI in Marketing Workflows

    2. AI in Customer Engagement Workflows

    3. Project: Crafting a Product Launch Narrative with an LLM

    4. Marketing Workflow Case Study: Launching the "TerraBrew" Eco-Friendly Coffee Subscription

    5. AI in Marketing - 6 Case Study Concepts

    6. Marketing Quiz Case Studies

About this course

  • $399.00
  • 95 lessons

Risk-Free Learning: 30-Day Money-Back Guarantee

This course is built for business professionals new to AI. If it turns out not to be what you were looking for, we offer a 30-day full refund—no pressure, no hoops to jump through.
Buy Now Risk-Free

What You’ll Learn (And Actually Use)

It’s not just what AI can do. It’s what you can do with it.

  • Work with ChatGPT, Claude, Gemini, NotebookLM, and Perplexity—know which to use, when

  • Use AI as your personal tutor, research assistant, brainstorming partner, and design intern

  • Master prompting, context, and reasoning to get consistently great outputs

  • Use specialized tools for audio, visuals, analysis, and creating personalized workflows

  • Analyze data and build visuals—no code needed

  • Explore role-specific applications in Sales, HR, Finance, Marketing, and Leadership

  • Learn how to create AI workflows and agents that save time and scale results

  • Make smart decisions around tools, privacy, governance, and team adoption

Course Prerequisites

No Technical Background Required, Just a Desire to Lead in AI This course is for professionals who want to drive AI transformation in their industries. You don’t need a coding background—just the commitment to learn and apply AI tools that can revolutionize your business or career.

Brought to you by:

FAQ

  • Is this course paid?

    Yes

  • Will I get a certificate upon completion?

    Yes, you will receive a Towards AI certificate upon completion.

  • Can I get a discount?

    Yes, there are three ways to receive a discount on our courses. If you're a student, we offer a 50% discount on all courses. Additionally, if you've previously purchased our book or another course, you're eligible for a discount. We also provide a bundle discount for groups of two or more people. For further details or to claim your discount, please email Louis-François at [email protected] for a follow-up.

  • How long does this course take to complete?

    This is a self-paced course, but the average course completion time is 20 hours.

  • Do I need any technical background for this course?

    No, this course is designed for non-technical professionals. We focus on practical, no-code applications that allow you to implement AI solutions immediately.

  • What real-world skills will I gain from this course?

    You’ll learn how to implement AI tools like ChatGPT, customize AI solutions for your company, and lead AI-driven projects that improve efficiency and boost profits.

  • Do you have a referral or affiliate program?

    Yes. Towards AI offers an Affiliate Program and Referral Program, enabling you to earn money (up to $70 per course & $180 for a bundle) and free access to our courses by promoting our top courses and the "Building LLMs for Production" eBook. Check the 'Affiliate' page linked in the header.

  • Can I take this course within my company?

Course Overview

  • AI Simplified with Hands-On Practice

    Cut through the buzz and understand what AI can actually do for your business, avoiding the common pitfalls of over-promising technologies. Learn AI and Machine Learning in a no-code environment, gaining a clear understanding of how AI and Large Language Models (LLMs) function.

  • Industry-Specific AI Strategies

    Explore real-world applications and case studies to understand how AI is reshaping your industry. Walk away with a toolkit of real-world AI use cases specific to your industry. You will know how to apply AI to boost efficiency, reduce costs, and drive innovation in your sector.

  • Customized AI Solutions for Your Business

    Understand when and how to tailor AI solutions specifically for your team’s needs, making you a valuable resource in spearheading AI-driven projects. Learn how to use powerful AI tools like ChatGPT to automate tasks, improve customer interactions, and streamline workflows—all without writing a single line of code.

What This Course Can Do for You

  • Boost Efficiency

    Learn how companies like Klarna have saved millions using AI and how you can implement similar strategies. You will also work with tools like ChatGPT to streamline processes and improve efficiency.

  • Enhance Team Capabilities

    Train your team to effectively utilize AI tools that can handle complex workflows, saving time and increasing productivity. You will automate tasks and streamline workflows.

  • Spot Opportunities

    Identify where AI fits into your sector, whether it’s enhancing funnels, optimizing operations, or transforming product development. You will apply AI to reduce costs and drive innovation in your sector.